Rolling Loud Coming Back to California in 2027: Co-Founder Matt Zingler Discusses Its Return
Categoria: Musica
“We don’t have competition," Zingler tells Billboard of the stalwart festival brand, which is returning to San Bernardino next December.
Por Billboard | 21/09/2026
Hip-hop festival Rolling Loud is headed back to California next December, with the three-day event set to be held at Nos Events Center in San Bernardino, Calif., from Dec. 10-12, 2027. “San Bernardino has always been a great location to do the shows for us. There’s a ton of fans out there,” Rolling Loud co-founder and CEO Matt Zingler tells Billboard . Nos Events Center, located in Southern California outside of Los Angeles County, previously hosted the festival in 2017 and 2021. “Sometimes, when you’re in major cities, it’s more expensive for fans and also more congested. We’ve always had a great following and shows out [in San Bernardino]. We can experiment more with the site and build more activations. All in all, it’s better grounds for festivals than some of the L.A. proper spaces.” Related Watch Travis Scott & Sexyy Red Help Owen Wilson Search for His Son in Chaotic ‘Rolling Loud’ Movie Trailer Billboard to Add Smart Media Albums As Chart-Eligible Sales Formats Duane 'Keffe D' Davis Gives First Interview After Tupac Shakur Murder Conviction Rolling Loud’s California festival was held at Hollywood Park in Inglewood from 2023 to 2025 with headliners including Nicki Minaj, Playboi Carti, Travis Scott and more over the three years. Rolling Loud 2027 will be the eighth edition held in Southern California, as the franchise continues to make its way across the U.S. and internationally. Since 2015, Rolling Loud has held festivals in Miami, Northern California, New York, Portugal, Australia, Canada, the Netherlands, Germany, Thailand, Austria and India. Earlier this year, organizers scrapped the scheduled Australian dates of the festival, set to be held in March in Sydney and Melbourne, citing delays with local partners. “This one hurts,” organizers said of the cancellation in a statement posted online. In May, Rolling Loud took over Camping World Stadium in Orlando, Fla., with headliners Don Toliver, Playboi Carti and NBA Youngboy. The next Florida edition will be held May 7–9, 2027. Weathering a tumultuous festival landscape of cancellations, pandemics and economic strife, Zingler feels Rolling Loud continues to excel after more than a decade, and he sees very little competition in terms of booking talent. “I don’t really know of any other festivals booking urban [music] right now,” he says. “We don’t have competition. We’re the biggest [hip-hop festival] brand.” Related ‘This One Hurts’: Rolling Loud Australia 2026 Is Canceled “We’ve done a lot of shows,” he adds. “If you don’t grow with your fans and keep it new…your brand withers and dies. But if you’re constantly adjusting and have your finger on the pulse, you can go forever.” After reportedly welcoming 65,000 fans over two days in 2025, Rolling Loud India will return for its second year in Mumbai from Dec. 12-13. Zingler says he expects the 2026 festival to be even bigger than the debut. “The first year in Mumbai was training the fans because i