What Do the EU’s New Greenwashing Rules Mean for Fashion?
Categoria: Moda & Beleza
Starting this month, generic terms like ‘sustainable’ or ‘conscious’ will be prohibited, unless backed up by technical claims and certifications. It could change the way fashion talks to customers.
Por Vogue | 24/09/2026
Starting this month, generic terms like ‘sustainable’ or ‘conscious’ will be prohibited, unless backed up by technical claims and certifications. It could change the way fashion talks to customers.