Spotify Announces Partnership With Paramount for 2026 VMAs
Categoria: Musica
"Spotify is uniquely positioned to help us extend the show’s reach beyond the live event,” Paramount executive Lee Sears said in a statement.
Por Billboard | 25/09/2026
Spotify has partnered with Paramount as the official music and video partner of the 2026 MTV Video Music Awards, which are set to air on Sunday, Sept. 27. Starting Friday (Sept. 25), Spotify debuts a curated collection of archival performances spanning more than 40 years of VMAs history. For the first time, Spotify will give fans access to VMAs video content directly on-platform, bringing together decades of iconic performances alongside content around this year’s nominees and select performances from the 2026 VMAs. Related Here Are the Performers & Presenters for the 2026 VMAs Beabadobee Blasts to No. 1 on ARIA Chart With 'Pylon' Calvin Harris' 2027 Tour of Australia Is Already a Record-Smasher The collaboration will extend the VMAs experience through a dedicated on-platform destination on Spotify. Fans will have access to a curated collection of iconic performances spanning decades, the official MTV VMAs video playlist, and specially curated video and editorial content highlighting nominees across multiple categories. Following the live broadcast, select performances from this year’s show will start to become available to watch on Spotify, giving audiences worldwide another on-platform opportunity to relive the night’s biggest moments. Related VMAs Producer Van Toffler on Nirvana & George Michael Tributes at 2026 Awards and Why the VMAs Are Best at Their Most ‘Age, Genre & Color Blind’ The partnership will celebrate Madonna ’s opening performance, connecting listeners with her music and other VMAs content on Spotify. Fans can revisit iconic moments from her catalog. Broader marketing and content activations include social capture live from the red carpet, giving fans a closer look at their favorite artists. Leading into Sunday’s show, fans can also dive deeper through the official MTV VMAs video playlist, editorially curated nominee highlights, a Nirvana Video Vanguard 2026 hub, curation of previous podcast conversations with this year’s nominees, and more. Following the broadcast, select moments from this year’s show will begin rolling out on Spotify. The destination will be available across mobile, desktop, web and TV, with mobile offering a more interactive experience through editorial commentary, enhanced visual creative and personalized discovery across nominees. How to find the VMAs Destination on Spotify: On mobile, fans can find “VMAs 2026” located on the home page or they can simply search “VMAs” to unlock the feature. Related VMAs Producer Van Toffler on Awarding Taylor Swift’s Evolution, Honoring Dolly Parton’s Legacy & Mixing TV Generations: ‘Streaming Has Erased Time’ “MTV and the VMAs have always been at the center of music and culture, and Spotify is uniquely positioned to help us extend the show’s reach beyond the live event,” Lee Sears, president of international markets advertising sales at Paramount, said in a statement. “Together, we’re creatin