KATSEYE Get Candidly Sweet About Wildworld Tour, Their Chocolate Alter Egos & Adapting to Change: ‘We’re Still growing as Individuals & As a group’
Categoria: Musica
"'Pinky Up' is all about confidence, self-expression and choosing joy in your own way, so it fit naturally within the campaign's message," the girl group tells Billboard of their Hershey ad.
Por Billboard | 28/09/2026
If KATSEYE were a box of chocolates, you wouldn’t know exactly what you were going to get — but you’d probably get a little bit of everything. Daniela would be dark chocolate with almonds, Lara would be salted caramel, Sophia would be strawberry creme, Megan would be cookies and creme, and Yoonchae? Matcha white chocolate. The members of KATSEYE recently shared their chocolate alter egos while chatting with Billboard about their new partnership with Hershey’s, their “Pinky Up” gesture, the Wildworld Tour and the sweet memories that made the collaboration feel like a full-circle moment. Related ‘SNL’ Sends KATSEYE Back to ‘Dream Academy’ for a Wild Season 2: Watch KATSEYE Perform ‘Animal’ and ‘Hootie Frutti’ in ‘SNL’ Debut KATSEYE’s Sophia Says Her INXS Cover for ‘Forgotten Island’ Is ‘The Most Sophia Thing I Could Do’ The members’ picks were based on personality, with Daniela’s dark chocolate and almond combination described as “sweet, bold and energetic, with a little crunch,” while Lara’s salted caramel is “sweet with a little edge.” Sophia’s strawberry creme is “sweet, warm and bright,” Megan’s cookies and creme is “playful, surprising,” and Yoonchae’s matcha white chocolate is “sweet, fresh and a little unexpected.” This partnership with Hershey’s has also given KATSEYE a chance to revisit some childhood memories. The members say many of them grew up eating Hershey’s around Halloween, during the holidays or simply as an after-school treat. “So it’s pretty surreal that something we loved growing up is now part of our work,” they say. The collaboration has also found its way into the everyday moments the members share together, whether they’re backstage on tour or coming off rehearsal. “Sharing snacks is such a natural part of our time together,” the group says. “Bringing Hershey’s into those moments feels really personal and full circle.” The partnership also gave one of KATSEYE’s most recognizable gestures a new life. The group’s “Pinky Up” dance, which has become synonymous with KATSEYE among EYEKONS, was reimagined for the Hershey’s Creme Bar campaign. “It was such a surreal moment because ‘Pinky Up’ has become something our fans immediately associate with KATSEYE,” the members say. “Seeing that gesture live beyond our performances and become part of the Hershey’s Creme Bar campaign felt really special.” “At its heart, ‘Pinky Up’ is all about confidence, self-expression and choosing joy in your own way, so it fit naturally within the campaign’s message,” they say. And when it comes to the two new Hershey’s Creme Bar flavors, the members have