How Much Did the VMAs Help the Streaming Numbers for Madonna, Sienna Spiro & More Performers?
Categoria: Musica
This week's Trending Up looks at some of the bigger bumps for Sunday night's participants, as well as revived hits from Paramore and Quavo & Takeoff.
Por Billboard | 30/09/2026
Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: The VMAs lead to notable gains for some of its performers, an AI trend boosts an early-decade hit from 2/3 of Migos, a song from nearly 30 years ago becomes a new Hot 100 hit and more. VMAs Performances Lead to Gains for GENER8ION and Yung Lean, Madonna & Sienna Spiro There were far fewer performances of contemporary hits at Sunday’s MTV Video Music Awards than in past years — a combination of this year’s condensed run time (just over two hours with commercials) and greater emphasis on tributes to iconic artists like George Michael, Nirvana and Dolly Parton. But some of the artists who did take the stage to play their current singles on Sunday did see some surges in streaming interest following the VMAs, perhaps standing out even more due to the relative paucity of performers. The biggest beneficiaries were likely French house producer GENER8ION and Swedish singer-rapper Yung Lean , whose “Storm” teamup was nominated for four awards at the VMAs, including video of the year. The duo performed the “Storm II” portion of the two-part song at the ceremonies, while recreating the viral part of the accompanying video, which featured an unjacketed, cigarette-smoking Lean in a sea of blue-uniformed schoolboys. The attention-grabbing visual evidently translated to VMAs audiences, as the song racked up 350,000 official on-demand U.S. streams on Sept. 28, the day after the awards, according to early data provided by Luminate — a massive 443% spike from the 64,000 streams it racked up the prior Monday. Rising singer-songwriter Sienna Spiro was also a big winner from the event. The U.K. powerhouse took home the best new artist Moon Person, while also performing her latest hit showstopper, “Great Expectation” — which experienced a new single-day best on streaming the following day, with 919,000 streams, up 31% from the prior Monday. And of course, the most-honored performer on the night also saw gains, as longtime VMAs Queen Madonna saw gains for both of the songs she performed to kick off the awards, “Bring Your Love” (with Sabrina Carpenter, up 65% over the same timepsan to 102,000 streams) and “Danceteria” (up 377% to 214,000 streams, helped by the Friday-released “Afterhours” remix with Charli xcx). — ANDREW UNTERBERGER AI Meme Trend Revives Quavo & Takeoff’s ‘Hotel Lobby’ Enough of AI-generated music… what about AI-generated memes lifting older songs made by humans? Ahead of Qrömelife , which drops Friday (Oct. 2), Quavo ’s 2022 “Hotel Lobby” collaboration with the late Takeoff is surging on streaming, tha