Electronic Arts Makes Push for Ad Dollars Tied to Sports
Categoria: TV & Streaming
Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports. The videogame giant has launched EA Advertising, a new platform it hopes will lure advertisers who a
Por Variety | 15/06/2026
Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports. The videogame giant has launched EA Advertising, a new platform it hopes will lure advertisers who are increasingly putting their marketing money […]