Grammys’ Asian Pop Category Will Go Forward at 2027 Ceremony, Recording Academy Confirms
Categoria: Musica
CEO Harvey Mason, jr. acknowledges reactions were mixed, but says "the loudest feedback we heard was from people who were enthusiastic supporters."
Por Billboard | 01/10/2026
The Recording Academy has confirmed that its new best Asian pop music performance category will go forward as originally planned at the 2027 Grammys. The announcement on Thursday (Oct. 1) was made just 11 days before the start of first-round voting, which determines the final nominees. Over the past two months, the academy convened its board of trustees and awards & nominations committee alongside artists, executives and industry leaders representing the Asian music community. The academy characterizes these conversations as productive, “surfacing genuine enthusiasm for the category.” The academy points to two factors as evidence of what it calls “broad-based support for the category”: community feedback and the robust number of submissions the category garnered. That said, the academy allows that the category, like the other 99 categories on the ballot for the 2027 Grammys, is always subject to review. It says it has opened “an ongoing dialogue about how its rules and eligibility requirements can evolve over time.” Related BTS’ Decision to Sit Out the Grammys Brings New Attention to the Academy’s Asian Pop Category BTS’ Decision to Sit Out the Grammys Brings New Attention to the Academy’s Asian Pop Category BTS’ Decision to Sit Out the Grammys Brings New Attention to the Academy’s Asian Pop Category “Over the past several weeks the Academy has been conducting listening sessions and have been in dialogue with leaders of the Asian music community,” Recording Academy CEO Harvey Mason, jr. said in a statement released on Thursday (Oct. 1). “The journey has been rewarding and inspiring. Our organization is at its best when we engage deeply with music people and go the extra mile to understand their lived experiences. “In this case, we heard candid feedback from people in our community who don’t support the continuation of this category. We also heard from people who didn’t have accurate information about the category, and having space to clear up misperceptions has been especially valuable. But by far, the loudest feedback we heard was from people who were enthusiastic supporters of the category, fellow music creators expressing their encouragement for keeping it. “We understand this conclusion will not satisfy everyone, and that never feels good. But at the same time, we are confident it’s the right conclusion for the music community overall. As is the case with all our categories, we will continue to diligently engage with the music community and keep striving to honor this music — and all music — in the best possible way. We look forward to celebrating the Asian Pop Music Performance nominees at the 2027 Grammy Awards.” First-round voting runs from Monday, Oct. 12 to Thursday, Oct. 22. Nominees will be announced on Monday, Nov. 16. Final round voting, to determine the winners, runs from Thursday, Dec. 10 to Thursday, Jan. 7. The 69th annual Grammy Awards will be presented on Sunday, Feb. 7. The backstory on the