AI Deepfake Law NO FAKES Act Advances in Congress With Key Senate Committee Vote
Categoria: Musica
With a growing coalition of supporters in entertainment and tech, a sweeping new law to address deepfakes and voice cloning is headed to the full Senate.
Por Billboard | 18/06/2026
The NO FAKES Act, a proposed federal law that would ban AI-powered voice cloning and deepfakes, passed a key Congressional hurdle Thursday (June 18) as it was approved by a Senate committee. The bill — which now has support from major music companies, movie studios, tech giants and entertainment unions — was endorsed by the Senate Judiciary Committee by unanimous vote and advances into the full Senate. Related A Short History of AI-Generated Music: From ‘Fake Drake’ to Blockbuster Legal Settlements 'The Rocky Horror Picture Show' Coming to Las Vegas' Sphere Carly Pearce Signs With BBR Music Group/BMG Nashville If enacted, NO FAKES (Nurture Originals, Foster Art, and Keep Entertainment Safe) would ban digital replicas of someone’s voice or visual likeness, a sweeping new federal prohibition aimed at combating the massive rise in fake videos and voice cloning. AI has made it far easier to mimic voices and likenesses, flooding the internet with misleading content and leaving victims with little legal recourse. A person’s likeness has historically been guarded via so-called publicity rights, but only under a patchwork of state laws that are mostly designed to prevent unauthorized commercial advertisements. Existing federal laws covering copyrights and trademarks protect specific works and brands, not a person’s identity. In the absence of stronger safeguards, stars like Taylor Swift and Lionel Richie have started registering trademarks on their voices , but it’s unclear how effective such efforts will be. Attorneys for artists have also used copyrights and old state likeness laws to combat fakes online, but those laws aren’t a perfect fit for addressing deepfakes. NO FAKES would address that gap by allowing individuals to sue anyone who posts unauthorized “digital replicas” of their likeness, or the technology companies that enable their creation. It would come with a system of safe harbors that shield online platforms from such liability if they quickly remove such content, similar to the existing system for copyright takedowns. But the new bill would impose even tighter rules on removal: Platforms would be required to ensure that the same content is not quickly re-uploaded, a common gripe about the current copyright rules. The new likeness power created by the bill would be a property right, which would extend beyond a person’s death and could be controlled by their heirs for decades. It can be licensed like any other piece of intellectual property, albeit with a 10-year cap on such licenses. First introduced in 2024, NO FAKES has drawn criticism for the potential to harm free speech. Opponents have warned that it could be abused with frivolous takedowns or lawsuits against legal content, and that it would incentivize platforms to quickly remove even legitimate materials out of fear of liability. Key updates have been made in an effort to address such concerns, including explicit carve-outs for news coverage, b