Is Commercial Still a Dirty Word in Fashion?
Categoria: Moda & Beleza
Until recently, commercial was shorthand for bland. Now, fashion houses are re-appraising the term, using it as a creative constraint to build viable runway collections that excite insiders while generating strong return on investment.
Por Vogue | 08/10/2026
Until recently, commercial was shorthand for bland. Now, fashion houses are re-appraising the term, using it as a creative constraint to build viable runway collections that excite insiders while generating strong return on investment.