Dance Up & Comer of the Month Tiffany Day Turned Her Worst-Streamed Song Into Her Biggest Hit
Categoria: Musica
"American Girl" was included on her fantastic album Halo released in April. Her latest single, "Meant To Be," is out today (Oct. 13).
Por Billboard | 13/10/2026
Tiffany Day made a deal with herself. While on tour last year, her drummer’s wife had lent Day her Dyson Airwrap, the six-in-one hairstyling tool that retails for a hefty $650. Day wanted one too. “I told myself, ‘You can’t just buy that Airwrap; you have to earn it,'” Day says. “Earning it for me was posting on TikTok for 30 days in a row. I told myself that it didn’t even matter how the content did. I didn’t care about the numbers. I just cared about the fact that I did it for 30 days.” The motive behind this plan wasn’t just elevating her haircare routine. “The truth is,” she continues, “I was on the phone with my manager before those 30 days and was really crashing out, because I had just released ‘American Girl.’ I loved that song, but when I released it, it was the worst streaming debut in the history of my career. The engagement was so bad that I just felt embarrassed.” Her manager, Sammy Seaver of Mutual Friends, talked Day through it, telling her that she’d never really treated social media like a real job. She’d often post a few days in a row, then abandon the pursuit. This time, they decided, she’d treat the task like a real nine-to-five. Day sat down, made a social calendar, and executed the plan. By the end of the month she’d gotten 50,000 new TikTok followers and multiple label deal offers. Last fall, she signed with Broke Records and bought herself a refurbished Airwrap. “American Girl” is now her highest streaming song on Spotify. Tiffany Day Ally Wei While the refurbished Airwrap later broke, Day is now a big enough star that the company just sent her a new one for free. When we speak with Day, she’s in the car on the road between shows in Detroit and Minneapolis, as she’s currently touring behind her fantastic album Halo , released by Broke Records in April. Beyond this sold out headlining tour, her recent shows include June’s Electric Forest, an August show opening for Illenium at Red Rocks and a September slot opening for Skrillex in Chicago. Today (Oct. 13), Day releases her latest single “Meant To Be,” a collaboration with singer/songwriter Glaive, who’s also supporting Day on her current tour. “This year has been the most overwhelming of my life, and I also never thought that this year would ever come,” she says. “I never thought there would be a year like this, you know what I mean?” Day has been a buzzy name since 2017, when a video of her singing Leonard Cohen’s “Hallelujah” into a well in Italy went viral. ( The clip now has more than eight million views.) Born in Toronto and raised in Wichita, Kansas, Day says that if this viral moment hadn’t happened, “I would have studied biomedical engineering and become a researcher or something.” Instead, she moved to Los Angeles to simultaneously attend co