Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
Categoria: TV & Streaming
Walmart is one of the nation’s more prominent advertisers, but, increasingly, it’s looking to become a bigger sell of advertising as well. The retailing giant, which offers video-advertising inventory around its stores and via its Vizio TV-manufacturing unit, said Tuesday that it intends to acquire
Por Variety | 23/06/2026
Walmart is one of the nation’s more prominent advertisers, but, increasingly, it’s looking to become a bigger sell of advertising as well. The retailing giant, which offers video-advertising inventory around its stores and via its Vizio TV-manufacturing unit, said Tuesday that it intends to acquire Vibe.co, a platform that allows advertisers to buy and create […]