The Beatles are Coming Home: Apple Corps Plots Major New Liverpool Attraction for 2028
Categoria: Musica
The fresh iteration of The Beatles Story will combine “immersive” technology and original artifacts to take visitors through the band’s journey.
Por Billboard | 20/10/2026
A new chapter for The Beatles Story is on the horizon. On Tuesday (Oct. 20), Apple Corps unveiled ambitious plans to transform the Liverpool museum into an 100,000-square-foot attraction set to open in 2028, alongside a “Yellow Submarine”-themed viewing experience atop St. John’s Beacon, the city’s second-tallest building. The redevelopment will see the long-running, award-winning Beatles attraction relocate from its current home at Albert Dock to the former St Johns Market site in St Johns Shopping Centre, directly opposite Liverpool Lime Street train station, and will more than quadruple its current footprint. Fans can register their interest via the official Beatles website . Apple Corps, the company founded by The Beatles – Paul McCartney, John Lennon, George Harrison and Ringo Starr – in 1968 to oversee their creative and business interests, will take over the running of The Beatles Story at its existing location before moving the attraction to its new home in 2028. It will mark the company’s second permanent Beatles fan experience, following a planned destination at the band’s Savile Row headquarters in London, which is due to open at the end of next year. In a statement, McCartney said: “I find it incredible and humbling that people are still interested in our story and it’s very exciting to me that The Beatles Story and The Beacon are being transformed in such an exciting way in the heart of Liverpool city. “I love Liverpool. It’s part of who I am, it’s part of who The Beatles are. If you’d told us this was going to happen when we were hanging out and getting started we’d never have believed it. The extraordinary plans the Apple Corps team have shown me for The Beatles Story take me right back to that journey, from Liverpool to the world and back home again. It couldn’t have happened without Liverpool and I can’t wait for people to be able to step into our story and share the experience.” Apple Corps’ CEO Tom Greene added: “Liverpool birthed the greatest band in history and today we are announcing a new experience in the city that does justice to that legacy. Just like Graceland or Dollywood, it’s fitting that The Beatles will have a world class destination for fans to visit in the center of the city where the story started. It marks a new chapter in Apple Corps’ history and we can’t wait for people to see what we’ve been working on.” According to a press release, the fresh iteration of The Beatles Story will combine “immersive” technology and original artifacts to take visitors through the band’s journey, from postwar Liverpool and their formative years playing shows in Hamburg, Germany, to the explosion of Beatlemania and their rise to international superstardom. Fans will be able to step inside recreations of iconic locations, including the Cavern Club, New York’s now-demolished Shea Stadium and Abbey Road Studios. The new attraction is also set to coincide with the release of The Beatles: A Four-Film Cinematic Event,