First Look: A Peek Inside CAA’s New Office at Nashville Yards
Categoria: Musica
CAA will occupy 75,000 square feet across two floors.
Por Billboard | 26/06/2026
CAA’s Head of Nashville Music Jeff Krones has helped shape the booking agency’s presence in Music City for more than two decades, working with many artists on CAA’s Nashville roster, which includes Keith Urban , Garth Brooks , Ty Myers, Brandi Carlile and Willie Nelson . When the CAA Creative Office Building officially opens on July 6, Krones and his team will have a new space aimed at further servicing artists ranging from newcomers to superstars. Located at 955 Church Street, the new offices will encompass 75,000 square feet across two floors at Nashville Yards, which is also home to live music and entertainment promoter AEG Presents and entertainment venue The Pinnacle. CAA has had a consistent presence in Nashville since 1991, with its former Nashville office having been located at Truist Plaza since 2011. Related CAA’s Top Music Agents on Touring Trends: Dynamic Ticketing, Mini Residencies, Rising Costs Jack White's Wife Olivia Jean Files for Divorce After 4 Years of Marriage Kazumasa Izawa of JASRAC on Meeting the New Challenges of Japanese Music Worldwide: Billboard Global Power Players Interview “This space works equally well for everyone we serve,” Krones said via email of the new CAA Nashville space. “A brand new artist who just moved to Nashville can walk in and feel like they belong somewhere. A superstar who needs privacy and discretion has a place where that’s respected. That range is something we’re really proud of.” The sports lounge area at CAA’s new Nashville Yards office. Photo: Eric Laignel / Courtesy of CAA. Approximately 160 CAA employees spanning Global Touring, Music Brand Partnerships, Tour Marketing, Creators, Baseball, Football, Coaches, Brand Consulting, Property Sales and CAA ICON will work from the new Nashville office, which is designed to serve as both a workplace and a gathering space for artists, managers, labels, brands and industry partners. In addition to offices and meeting rooms, the new offices feature a listening lounge for previewing new music, a speakeasy-style area for quiet conversations, a patio for casual gatherings, a social hub, a space for acoustic performances and several wellness rooms, including one equipped with glam stations. “The space wasn’t designed as a traditional venue — it was designed to be flexible,” Krones says. “We want to bring people to us, including labels, managers, artists, tastemakers, and create genuine moments of discovery and connection. Nashville is a city built on relationships, and this space gives us a home to cultivate those in a way that feels natural and authentic to what this city is about.” An outdoor terrace at CAA’s new Nashville Yards offices. Photo: Eric Laignel / Courtesy of CAA. For Krones, the office’s location inside Nashville Yards is about more than convenience. “Proximity to live music infrastructure is always a good thing for our clients and our team. But honestly, what excites us most about this location is what