JoJo Talks 20 Years of ‘The High Road,’ Collaborating With Tommy Hilfiger & First F1 Race: ‘I Like to Drive Fast, Bi—!’
Categoria: Musica
The singer joined Love Island USA winners Trinity Tatum and Bryce Alakai and producer/DJ TOKiMONSTA as guests of Tommy Hilfiger at F1 Austin.
Por Billboard | 27/10/2026
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. JoJo may not have been in the driver’s seat for her first F1 race last weekend in Austin, but she could have been. “I like to drive fast, bi—! I love to go fast,” she told Billboard backstage at Proper Presents: Soundtracks with Tommy Hilfiger, a music series held at Austin Proper Hotel in collaboration with the iconic American fashion house ahead of the race. “I love to whip a car around,” JoJo says. “I want to be in that car.” SEE ROOMS & RATES AT PROPER HOTEL AUSTIN Despite having never attended an F1 race prior to Circuit of the Americas (COTA), the singer says she’s done her research, noting that Tommy Hilfiger is the official apparel sponsor for the Cadillac Formula 1 Team, which is making its debut season on the grid. Growing up, JoJo fell in love with Cadillac by way of a friend’s family ride, calling it “the fanciest car in town. It was just so cool,” she says. “The fact that Tommy is [working] with Cadillac makes me feel so nostalgic.” GET THE LOOK JoJo at F1 Austin Fringed Suede & Leather BAG $229 $229 High-Rise Straight Jean $149 $149 Rectangular Frame Sunglasses $170 $170 Get JoJo’s race day look online. That nostalgia extends to the clothing brand itself. “My introduction to Tommy was when Aaliyah was rocking Tommy ,” JoJo says, shouting out the late singer and 90s fashion star. “Being preppy but also streetwear is something that really resonates with me because I love to inhabit that space,” JoJo continues. “I appreciate the classic Americana cool of it. As somebody who moved to New York three years ago, I am always looking for that wearability and that cool. It’s no surprise that Tommy has [maintained] that cultural relevance.” For his part, Hilfiger says that his brand’s integration into pop culture wasn’t an accident; it’s by design.  “I’ve always believed fashion is part of the conversation, but it’s only one part of culture. You have to be curious about what people are listening to, who they’re watching, and what they’re excited about. That’s where the energy comes from,” the designer shares. “For me, art, music, celebrity, and sport have always been connected to fashion. They’re all ways people express who they are and what they want to be part of.” JoJo wears Slim Fit Varsity Logo Ringer T-Shirt ($59.50); Gold-Button Wool-Blend Mini Skirt ($89.50); Varsity Stripe Medium Satchel Bag ($169) Raymond Croft JoJo and Tommy Hilfiger have both mastered the art of longevity. This year marks two decades since the release of JoJo’s second studi