Which Halloween Songs Are Leading the Early Streaming Race This Year?
Categoria: Musica
This week's Trending Up looks at the spooky-season anthems off to an early lead on DSPs, as well as gains for a rebooted TV musical show's cast and a new Megan Thee Stallion breakout hit.
Por Billboard | 28/10/2026
Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: The Halloween rush begins with a number of heavy hitters and one new favorite, while a Megan Thee Stallion freestyle begins to pop and Glee ks rejoice over news of a revival. Michael Jackson, Tame Impala, Rockwell Lead Halloween Streaming Race a Week Before the Holiday There should be more eyeballs than ever on this year’s Halloween-week chart race, as two seasonal songs — one old, and one new(-ish) — could be in the hunt for the Billboard Hot 100’s No. 1 spot for the first time ever. And unsurprisingly, they’re also the two songs that are leading the early race among all scary songs on streaming: Michael Jackson ‘s “Thriller” and Tame Impala ‘s “Dracula.” Traditionally, the Saturday before Halloween serves as something of a warm-up for the actual day, as spooky-season enthusiasts engage in trial runs for their costumes and/or theme parties, and the usual appropriate soundtrack songs have their best streaming days of the year so far. Such was the case with “Thriller,” which led all related songs on Saturday (Oct. 24) with nearly 1.7 million official on-demand U.S. streams, its highest daily total since amassing 2.7 streams Nov. 1 (the Saturday after last year’s Halloween). “Dracula” pulled in the second-highest total among Halloween songs, with over 1.1 million streams on Saturday. That didn’t mark its best streaming day of the year — given that the late-2025-released song has been one of the biggest streaming hits of 2026, particularly after being boosted by a JENNIE-featuring remix in February — but it was its best day in over two months (since Aug. 21), as well as both a 12% gain on its performance the previous Saturday (Oct. 18), and an 8% gain on its total the Saturday before last Halloween (Oct. 24, 2025). “Dracula” narrowly leads a number of other, longer-established Halloween favorites, including Rockwell’s “Somebody’s Watching Me” (also co-written by Michael Jackson) and Ray Parker Jr.’s “Ghostbusters,” both of which were just under 1.1 million streams for that Saturday. Just behind those landed Citizens of Halloween’s “This Is Halloween,” Bobby “Boris” Pickett & The Crypt-Kickers’ “Monster Mash” and Andrew Gold’s “Spooky Scary Skeletons,” all of which were hovering around 1 million streams on the day. Will Michael Jackson be able to maintain his sizable streaming lead through Halloween proper? Will Tame Impala be able to make up the difference — in radio if not in streaming? Will an unlikely favorite emerge