Five Burning Questions About Shakira & Burna Boy’s World Cup Theme ‘Dai Dai’ Topping the Global Excl. U.S. Chart
Categoria: Musica
The global smash has also reached No. 74 on the Billboard Hot 100.
Por Billboard | 30/06/2026
The World Cup has officially entered its elimination stages — and as the tournament heats up, so has its official theme. “Dai Dai,” by Colombían pop icon Shakira and Nigerian crossover star Burna Boy , tops the Billboard Global Excl. U.S. chart this week, up six spots from No. 7 for its first frame in pole position. Related Shakira & Burna Boy Kick World Cup Anthem ‘Dai Dai’ to No. 1 on Billboard Global Excl. U.S. Chart Shakira on Performing at the First FIFA World Cup 2026 Final Halftime Show With BTS & Madonna | Billboard News Here Are All the Official FIFA World Cup Songs & Anthems, Ranked The globe-trotting hit has also started to make inroads in the U.S., climbing one spot to No. 74 on this week’s Billboard Hot 100 . The song is Shakira’s second World Cup collab to make a notable chart impact, following her Freshlyground-featuring 2010 anthem “Waka Waka (This Time for Africa),” which reached No. 38 on the Hot 100. To which of the two artists does the new song’s success mean more? And will it eventually become a major hit in the U.S. as well as abroad? Billboard staffers discuss these questions and more below. 1. “Dai Dai” reaches No. 1 on Global Excl. U.S. this week. Is the song’s growing success mostly just a reflection of the World Cup action heating up, or do you think the song is connecting beyond that? Cata Balzano : I do believe that “Dai Dai’ reaching No.1 on Global Excl. U.S. is a reflection of the World Cup fever more than anything else. As the World Cup is the biggest sporting event in the world, anything associated with it — especially the official song — will naturally gain massive global exposure. Between streaming, social media clips from the matches, fan-generated content, and stadium moments where attendees use the song as the soundtrack to their experiences, its popularity right now isn’t surprising. That said, there’s another factor we can’t ignore: one of the biggest Latin artists of our generation is behind the song. Shakira has built a reputation for delivering World Cup anthems that go beyond the tournament itself. Time and again, her songs become inseparable from the event, which is why fans still embrace them long after the tournament ends. We must also factor in the buzz around the FIFA World Cup Final halftime show, where she and Burna Boy will be performing “Dai Dai.” Like the boost in streams artists get before and after they perform at the Super Bowl halftime show, the World Cup stage creates a comparable bump worldwide. Kyle Denis : I think it’s probably still the former over the latter; “Dai Dai” has a bigger platform than 95% of songs out right now. Nevertheless, I have begun to hear this in non-football contexts, so it’s beginning to resonate outside of World Cup festivities. Lyndsey Havens : I think it’s a perfect storm of both. One