How Bad Bunny and Shakira’s Epic Residencies Changed the Game for Latin Touring
Categoria: Musica
With bespoke venues and multi-night runs of shows, the two superstars made their destination concerts popular and hugely profitable — and more Latin artists want to follow their lead.
Por Billboard | 05/11/2026
Madrid has two major stadiums — but when Live Nation was trying to find one for Shakira to take over this past October, somehow neither was available. So instead of waiting for one to open up, the company built its own. On Oct. 12 (Spain’s Hispanic Day), Estadio Shakira, or Shakira Stadium — a 50,000-capacity venue built specifically for the Colombian superstar — hosted the 13th and final show of Shakira’s historic Madrid residency. The final night, dubbed El Último Baile (The Last Dance), was added due to “overwhelming demand,” according to organizers after the once-in-a-lifetime run ballooned from three shows to a nearly monthlong stint, which, thanks to the bespoke stadium, they were able to accommodate. Related All the Guests at Shakira’s Madrid Residency Kenny MacPherson, Veteran Music Publisher and Big Deal Music Co-Founder, Dies at 71 Diddy Moved From New Jersey Prison to Similar Facility in Pennsylvania Inspired in part by Adele’s 2024 Munich residency — which welcomed a reported 730,000 fans to a custom-built venue across 10 nights — Shakira Stadium housed a residency that ended up grossing $81.1 million from 656,000 tickets sold, according to Billboard Boxscore. Along with Bad Bunny recently filling 31 nights at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, it showed that Latin artists can now draw hundreds of thousands of fans to distinct destinations for beyond-multiple-night runs — and touring professionals say this is just the beginning. The residency model (especially when a bespoke venue is involved) may not be feasible for everyone — it “requires the right artist, the right market, strong demand, a clear creative vision and the operational capability to execute at a very high level,” says Live Nation global tour promoter Colin Lewis, who worked on Shakira’s Madrid residency. But “for global artists with the ability to draw fans from multiple countries, it can be a powerful alternative to a traditional touring route.” In summer 2025, Bad Bunny held his No Me Quiero Ir de Aquí (I Don’t Want To Leave Here) residency in support of his Grammy-winning album DeBÍ TiRAR MáS FOToS . Like the album itself, the astonishing 31-date residency was a love letter to his island — and became an economic boon to Puerto Rico, following the still-devasting effects of hurricanes in 2017. Move Concerts partner and Rimas Nation head of operations Alejandro Pabón worked in secret for two years alongside Bad Bunny’s manager, Noah Assad, to plan promotion of the residency, which required use of the roughly 18,500-capacity arena for three months and sold more than 400,000 tickets in its first four hours on sale. The run occurred during low tourism months, when hotels were free, and employed a staff of 90% Puerto Ricans, according to Pabón. The island’s tourism agency, Discover Puerto Rico, estimates that it brought between $200 million and $700 million into the island’s economy. “The majority of the people