Interscope Expands Into Brazil With Hip-Hop Artist BK, Supernova Entertainment Joint Venture
Categoria: Musica
The new twin deals portend the label's significant expansion into the eighth-largest music market in the world, according to IFPI.
Por Billboard | 06/11/2026
Interscope Records is branching out into Brazil, the company announced Friday (Nov. 6), unveiling two new deals in the country: the signing of hip-hop star BK, and a new joint venture/distribution deal with leading urban label Supernova Entertainment. Related IFPI Global Report 2026 Takeaways: Vinyl Growth Outpaces Digital, China Surges & More Kenny MacPherson, Veteran Music Publisher and Big Deal Music Co-Founder, Dies at 71 Diddy Moved From New Jersey Prison to Similar Facility in Pennsylvania For BK, signing with Interscope coincides with the 10th anniversary of his debut album, Castelos & Ruinas ; his first release for Interscope will be a remix of that album with new production and new collaborations. The new JV with Supernova encompasses the Brazilian urban label’s catalog and a partnership for new signings. Jose Cedeno and BK. Pepe Rodrigues “We have shown through our successful track record over the past few years that wherever they come from, artists are attracted to the kind of global artist development platform we can provide at Interscope,” Interscope Capitol Miami executive vp/GM Jose Cedeño said in a statement. “Having BK as our first artist signing and Supernova as our first label deal, illustrate how serious our mission is to empower Brazilian artists to become global superstars.” The Brazilian market has been a particular focus of the majors in recent years — one that reflects both investment in the country itself and the subsequent growth in subscription streaming and consumption in general. In March, IFPI reported that the Brazilian music market had grown by 14.1% year over year, much higher than the 6.4% growth of the industry overall, jumping over Canada to become the eighth-largest market in the world. Pictured L-R: Laura Carter, Interscope; Nagalli, Supernova Ent. artist; Ramon Alvarez-Smikle, Interscope; Gustavo Pimentel, Founder and CEO, Supernova Ent. High Courtesy of Interscope “Brazilian music and culture are having an extraordinary impact around the world right now,” Interscope Capitol chairman/CEO John Janick said in a statement. “We see an opportunity to leverage our legacy and current success in urban music for important Brazilian artists like BK and labels like Supernova Entertainment. We are excited to expand the resources and opportunities for Brazilian artists to move culture on a global level.” Related How IFPI CEO Victoria Oakley Is Tackling AI & Streaming Fraud Head-On: ‘We’ve Got Work to Do’ Those opportunities were expanded upon by Victoria Oakley, IFPI’s CEO, in a new interview with Billboard this week. “I think we’re seeing the music economy emerge at the same time as we’re seeing the Brazilian economy emerge,” Oakley said. “It’s also a place of phenomenal talent, and their export story is much more successful so far, principally across their own region. But I think given that most of the music is in Portuguese and not in Spanish, so the obvious sellable market isn