Bad Gyal, Luísa Sonza, Milo J & More: Best Quotes From Billboard Brasil and Billboard Español’s 2026 Latin Grammys Activation
Categoria: Musica
During a two-day event presented by Meta at Las Vegas' Museum of Illusions, Latin music stars opened up about their personal journeys.
Por Billboard | 13/11/2026
Ahead of the 27th Annual Latin Grammy Awards, Billboard Brasil and Billboard Español teamed up with Meta for a two-day activation at the Museum of Illusions in Las Vegas on Nov. 10–11. The immersive experience brought artists and nominees into a world of mind-bending exhibits, where they tried on Meta’s smart glasses, explored optical illusions and stepped in front of the camera for candid conversations about their music, careers and more. From personal revelations and unexpected anecdotes to reflections on creative breakthroughs, the artists had plenty to share. Here are 15 of the most memorable quotes from the experience. Luísa Sonza on her breakthrough beyond Brazil For Brazilian pop star Luísa Sonza, earning her first Latin Grammy nomination outside the Brazilian categories — best reggaetón performance for “Uñas afiladas” with Sofía Reyes — was an unexpected milestone. “The nomination was a surprise to me. I didn’t think it would happen,” she said, describing the recognition as “something very beautiful, an achievement.” What made the moment even more meaningful was sharing it with an artist she considers a friend. Sonza recalled how their collaboration came together organically, without awards or commercial expectations in mind: “We didn’t make the songs thinking about anything else, just because we liked each other.” Their creative chemistry was so immediate that one studio session yielded three songs, all of which they eventually released. View this post on Instagram Bruses on Rosalía, vulnerability and redefining success The Mexican singer-songwriter had plenty to celebrate with three Latin Grammy nominations, but she also found time to give a hat tip to the competition. “Rosalía, it’s an honor to lose to you. I love you so much,” she joked. Beyond the playful remark, the Tijuana native reflected on the emotional journey behind her album, Desde el Coma — which took three years to complete — explaining that mental health has long been central to her songwriting, which began as a form of personal journaling before her music reached a wider audience. “I’ve always made songs about mental health, you know? And I started making music by writing as if it were my personal diary,” she said. As her career grew, so did her understanding of what achievement really means. “Success looks different to me now. It’s really beautiful, and I think I’m a very successful woman, and that has nothing to do with musical success.” View this post on Instagram J Noa on taking aim at the music industry The Dominican rapper found herself in an ironic position: earning a Latin Grammy nomination in the best rap/hip hop song category for “Antisistema,” a track that openly challenges the very industry recognizing her work. Rather than targeting a particular artist, J Noa explained that the track addresses the pressures imposed on musicians from all sides: “It’s like a diss track aimed at the system, but not spec