Inside Heaven Music’s ‘Vision of Sharing the Love of God Through Excellent Music’ — And Its Ambitious Goal by 2030
Categoria: Musica
The record label's founder, Eliseo Tapia, marks his label’s 10th anniversary one of the most prominent players in Spanish-language Christian music.
Por Billboard | 11/05/2026
Years before Eliseo Tapia founded Christian music company Heaven Music, Spanish-language Christian music stars Marcos Vidal and Marcos Witt sought his expertise. Tapia met both musicians in a small village in the state of Oaxaca, Mexico, where Tapia was often singing and playing drums in the church where his father served as pastor. Around 2009, “both asked for my help to join their team and organize concerts — initially in Mexico, and very quickly thereafter, throughout Latin America,” Tapia says. Related Billboard’s 2026 Indie Power Players Revealed Backline Launches Mental Health Toolkit for Dance Music Community: 'Seeking Help Is Not Something to Be Ashamed Of' Fugees' Pras Michel Surrenders to Authorities to Begin 14-Year Prison Sentence, Vows to Appeal He had already worked on two creative projects with Vidal: 2011’s Tu Nombre and 2013’s Sigo Esperándote , which landed the singer his first two Latin Grammy Award nominations. “When Marcos Vidal’s 25th-anniversary commemoration came around,” he says, “I selected the songs, chose the music producer and defined the overall sound [for his 25 Años album], which went on to win the Latin Grammy in 2016” for best Christian album (Spanish language), his first. That same year, with his expertise of working with both Vidal and Witt, Tapia launched the label Heaven Music. Now, as it marks its 10th anniversary, Heaven Music is not only one of the most prominent labels in Spanish-language Christian music but also plays a major role in artist development, production, distribution and more. In 2019, Heaven Music — based in Houston with a strong presence throughout North America, Spain and several Latin American countries — formed a strategic partnership with Witt’s CanZion, then the largest Spanish-language Christian music label. Their combined roster includes pivotal figures such as Vidal, Marco Barrientos and Alex Campos; established bands Rojo and Un Corazón; and contemporary voices including Sarai Rivera and Kike Pavón. While artists release music through their respective labels, the operational teams are fully integrated and both labels benefit from a variety of services including live entertainment. The first year of their partnership, Heaven Music and CanZion staged a one-time festival at the Arena Ciudad de México in Mexico City called the Heaven Music Fest, which featured nearly 20 artists from both companies. They haven’t looked back. Now, the combined company promotes the majority of their artists’ live shows. “When we started [CanZion] 40 years ago, there was very little infrastructure to support a Christian music industry. The little that did exist was highly regionalized and lacked commercial connections,” says Witt, who decided to take advantage of the fact that he was consistently traveling across the American continent. “During those trips, I made a concerted effort to learn everything I could about our musical genre, as well as its singers, songwriters and produc