Iron Maiden Sells Half of Their Catalog, Name And Likeness Rights to Pophouse Entertainment
Categoria: Musica
The deal includes a stake in the rights relating to Eddie, Maiden's longtime mascot, which Pophouse says it will use to "turbo-charge" the rockers' cinematic and immersive projects.
Por Billboard | 14/07/2026
Swedish Entertainment Company Pophouse Entertainment said on Tuesday (July 14) it acquired 50% stake in British heavy metal icons Iron Maiden ‘s publishing and master music rights, and a stake in their name, image, and likeness (NIL) rights Formed 1975 by founder and bassist Steve Harris in London, Iron Maiden remains one of the most enduring and influential bands in music history with 100 million records sold, 17 studio albums, major honors including Grammy, Brit and Ivor Novello awards. Terms of the deal, which Pophouse says was structured and developed over the last year with the band’s co-manager Andy Taylor , were not disclosed. BMG retains its relation with the band as their publisher. Related Deftones Rights Sale to Warner Music Follows Explosive Growth in Catalog Activity DJ Quik Says His Son 'Made a Mistake' Following Murder Conviction, Pleads With Fans to Stop Asking About It Naoshi Fujikura of Universal Music Japan on Japan's Unique Superfan Culture & Global Ambitions: Billboard Global Power Players Interview “We are 50-50 partners with the band, and the plan is that we’re going to work together turbo charging Maiden’s plans for the future,” Jessica Koravos , CEO of Pophouse, which owns music rights of KISS , Cyndi Lauper and Tina Turner , tells Billboard. “With Pophouse, we’re always thinking around the visual identity and … there’s lots of world building that’s possible both in [Maiden’s] artwork, but also in the storytelling within the songs. The heavy metal genre, especially with the addition of Eddie, lends itself to a treatment potentially in the world of horror.” Established by ABBA member Björn Ulvaeus and Conni Jonsson , founder of global private equity behemoth EQT AB, Pophouse is best known for its affiliation with ABBA Voyage, the London show where avatars of the ABBA members in their prime perform the band’s greatest hits. Koravos said Pophouse is collaborating with Iron Maiden on a film of its Run For Your Lives World Tour and other plans around interactive fan experiences and a digital universe centered around Eddie, Maiden’s longtime ghoulish mascot and a central part of the band’s imagery. The acquisition includes a stake in the rights relating to Eddie, alongside trademarks, personas and other associated IP covered by the NIL rights. “I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped,” Iron Maiden’s manager, Rod Smallwood , said in a statement. “The interest in the band has never been bigger and [with] this strategic partnership … the fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!!” A mainstay heavy metal act for more than 50 years, Maiden has had four albums reach the top 10 of the Billboard 200 chart: Senjutsu ,