TV’s Upfront Market Has Nearly Wrapped, Even if Big TV Won’t Say So (EXCLUSIVE)
Categoria: TV & Streaming
TV’s annual “upfront” sales market has largely closed, but not with much of the fanfare that typically accompanies its end. TV networks and big media agencies have wrapped the bulk of their discussions around the sale of advertising time ahead of the next cycle of programming from big U.S. media com
Por Variety | 14/07/2026
TV’s annual “upfront” sales market has largely closed, but not with much of the fanfare that typically accompanies its end. TV networks and big media agencies have wrapped the bulk of their discussions around the sale of advertising time ahead of the next cycle of programming from big U.S. media companies, according to two media […]