Hip-Hop Up-and-Comer Loe Shimmy’s Quest to Conquer Every Genre Has Only Just Begun
Categoria: Musica
The Florida star's new project Pretty Girls Run the World is out today (July 24).
Por Billboard | 24/07/2026
Loe Shimmy is a walking sex magnet. Pin him anywhere on God’s green earth — actually, let’s use New York, since that’s where he had a swarm of eager, bodacious twenty-somethings yearning for the Florida rap star. If you ask Shimmy, it’s just another day in his life: which is also why he titled his new project Pretty Girls Run the World . “I’ve always had a female fanbase,” Shimmy said last week on Zoom. “I just made sure I dedicated this one to them. This one, I’m not boxed in. I wanted to show them I can do anything. This one, I showed them we all do this genre with this s–t.” Known for his intoxicating hits like the Hot 100 entries “For Me” and the Don Toliver-assisted “3 AM,” Shimmy’s instincts for catering to his female audience have always been spot-on. His nose for hit records continued when he enlisted R&B lothario Brent Faiyaz for the remix of “For Me.” After touring with Sexyy Red in 2024 and Lil Baby in 2025, Shimmy’s stock ballooned, allowing him to tag-team alongside Drake on the Habiti standout “I’m Spent.” Bolstering an already-impressive resume, including 2025 XXL Freshman honors, Shimmy has his eyes set on long-term dominance. Released today (July 24), Pretty Girls Run the World is an eclectic collection of woozy anthems tailor-made for his ever-growing female fanbase. To jump-start its release, Shimmy rolled out singles like “Body Dangerous,” “Bag Rite” and “No Mileage.” Adding singing to his arsenal, Shimmy isn’t done fine-tuning his game, planting his flag across multiple genres by tapping Latin star Eladio Carrión and Afrobeats standout Ayra Starr for upcoming collaborations. “I’m ready. I got gas for all of them,” Shimmy says of his quest to conquer every genre. “I be ready. I just be sitting here recording and spamming. Every time we accomplish something, we’re trying to go to the next level after that.” Billboard spoke with July’s Hip-Hop Up & Comer Loe Shimmy about Pretty Girls Run the World , what collaborating with Drake and Brent Faiyaz taught him about women, and working with Tay Keith. You usually record hundreds of songs before narrowing them down into an album. When it came to Pretty Girls Run the World , what made the final records stand out, and was it difficult deciding what didn’t make the cut? It was hard to narrow down, but me and my team got it done. We just picked the ones that made the most sense at the moment. The recording process for all of them was crazy. You’ve said you eventually want to challenge yourself by making music in every genre. Which genre excites you the most right now to where you can see yourself making an entire album? I’m f–ked up by [Afrobeats], for sure. Me and Ayra [Starr] finna drop a song. Working with artists like Drake and Brent Faiyaz,