Natanael Cano Offers 1 Million Pesos to Loyal Fan & More Uplifting Moments in Latin Music
Categoria: Musica
Plus, Karol G’s Con Cora Foundation expands its U.S. impact, and Shakira brings NYC workers onstage at Barclays.
Por Billboard | 25/07/2026
From career milestones to new releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week. Natanael Cano is Launching a Real-Life Treasure Hunt in Mexico City Tied to His Next Album Rollout Natanael Cano is putting fan loyalty to the test — and the reward is huge. On Thursday (July 23), the música mexicana star announced a treasure-hunt-style activation in Mexico City tied to the rollout of his next album, with 1 million Mexican pesos (about $57,195) going to the first fan who completes the challenge. Beginning July 25 at 11 a.m. (local time), fans in CDMX will have to follow clues that lead them from one QR code to the next, registering along the way and advancing step by step until someone reaches the end first. The grand-prize winner will receive the cash reward, hear the album release date before anyone else, and score entry to both Cano’s next Mexico City concert and his listening party, while the next 10 finishers will also get access to the listening event. In his message to fans, Cano made it clear the challenge is meant for those who have stayed with him from the start. “This is for the ones who’ve been solid since day one,” he wrote on Instagram, later adding, “Because this has never been just mine. It’s always been yours.” View this post on Instagram Shakira Brings NYC’s World Cup Workers Onstage at Barclays as Part of the ‘Loba Pack’ Before opening her Barclays Center show on Tuesday (July 21) with “La Fuerte,” Shakira made sure New York City’s World Cup workers got their moment in the spotlight. The Colombian superstar invited hotel staff, concession workers, stadium crews, and other union workers to join her onstage, honoring the people whose labor helped make the FIFA World Cup possible. Many of those recognized were immigrant women, spotlighted through her Camina Con La Loba initiative in collaboration with the NYC Mayor’s Office. “So much of what made this World Cup special is the work that most fans never see: the thousands of hotel rooms kept clean, all of the stadiums that worked so smoothly,” Shakira said in a statement shared exclusively with Billboard ahead of the show. “I wanted to show my gratitude for the people of New York City who made this incredible experience possible. Thank you for all of your hard work; you are the true she-wolves and it will be an honor to have you with me!” @brooklyn_magazine Shakira made sure NYC’s World Cup workers got their moment. 🤝 Before her show at Barclays Center, the singer invited hotel staff, concession workers, stadium crews, and other union workers to join her onstage, honoring the people who helped make the FIFA World Cup possible. Many of those recognized were immigrant women through her Camina Con La Loba initiative. The surprise tribute was organized in collaboration with the NYC Mayor’s Office to celebrate New Yorkers whose