LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies
Categoria: TV & Streaming
As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill, co-founder and chief innovation officer at creativ
Por Variety | 01/05/2026
As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill, co-founder and chief innovation officer at creative agency Sawhorse Productions, knows […]