Jorsshh, Elena Sofía, El Shadow & More Emerging Latin Artists on Our Radar
Categoria: Musica
The rising stars we've discovered in July who should be on your radar.
Por Billboard | 29/07/2026
Every month, Billboard Latin and Billboard Español editors spotlight a group of rising artists whose music we love. Think “diamantes en bruto,” or “diamonds in the rough.” These are newcomers who have yet to impact the mainstream — but whose music excites us, and who we believe our readers should make a point to discover. Our latest edition of On the Radar Latin includes a wave of emerging artists, who we discovered by scrolling on social media, networking, or coming across their music at a showcase, for example. See our May 2026 recommendations below. Artist: Jorsshh Country: Mexico Why They Should Be on Your Radar: Culiacán, Sinaloa-born Jorsshh is finally stepping from behind some of the biggest songs in música mexicana and into his own spotlight. Long respected as one of the genre’s rising songwriting forces, he’s helped shape hits like Fuerza Regida’s “Tu Sancho,” Tito Double P and Peso Pluma’s “Dos Días” and Tito’s “Nadie,” while also contributing to major projects by Luis R. Conriquez and others. Now, with his debut album Ay Weyy , released last week, the Street Mob Records artist turns that pen inward, delivering 18 tracks that channel the emotional swings of youth with the hard-hitting edge, melodic ache and streetwise honesty that define corridos tumbados at their most resonant. Collaborations with Fuerza Regida, Tito Double P, Gabito Ballesteros, Netón Vega, Chuyin, Calle 24, and Luis R. Conriquez only reinforce the scale of his arrival, but Ay Weyy works because Jorsshh never sounds like he’s chasing a moment — he sounds like someone enriching the movement from within. “My hope is that when people listen to this album, they see themselves in these songs,” he told Billboard . “I want anyone who’s dealing with emotional highs and lows to know they’re not alone.” — ISABELA RAYGOZA Song for Your Playlist: “Californication” (feat. Tito Double P) Artist: Elena Sofía Country: Puerto Rico Why They Should Be on Your Radar: At 17, Puerto Rican singer-songwriter Elena Sofía is emerging as a major up-and-coming talent in Latin pop. A classically trained vocalist, multi-instrumentalist and actress, she has released dozens of songs on Spotify and YouTube, garnering millions of streams. With profound lyrics exploring love, heartbreak, friendship and self-discovery — and a voice that is sweet yet powerful and confident — she released the album ¿Qué Tú Te Crees? in 2024, featuring the hit single “No Quiero Amarte.” And her talent and appeal have not gone unnoticed by the industry; in April 2026, she signed with Sony Music Latin, whose president, Alex Gallardo remarked that “her ability to connect through her lyrics at such a young age is truly impressive.” – SIGAL RATNER-ARIAS Song for Your Playlist: “Hola ¿Alo?” Artist: Miranda León Country: Mexico Why She Should Be on Your Radar: At 19 years old, Miranda is turning heads with her musical fusions, blending pop and urbano styles like h