Rockabye Baby Co-Creator Lisa Roth Reveals the Recipe For Transforming Hit Songs Into Lullabies: ‘I Had No idea It Would Be Going Two Decades Later’
Categoria: Musica
The executive producer also shares why Paramore was the perfect act to celebrate the series' 20 year anniversary.
Por Billboard | 31/07/2026
Back in 2006, a shopping trip for a baby shower gift sparked an idea that would evolve into one of music’s most endearing children’s brands. Lisa Roth, executive producer and co-creator of Rockabye Baby , realized the existence of a gift that both parents and children could enjoy together was absent; so, she set out to create one. Nearly two decades later, Rockabye Baby has reimagined the catalogs of various artists — including Beyoncé , Billie Eilish and The Weeknd as well as legends like Queen , Marvin Gaye and Metallica — all as soothing instrumental lullabies. Now, the series is celebrating its 20th anniversary with a new album inspired by the rock band Paramore . Ahead of its release, Billboard caught up with Roth to discuss Rockabye Baby’s beginnings, the secret recipe to transforming hit songs into lullabies and why Paramore felt like the perfect act to help celebrate two decades. For Roth, the band’s place in the anniversary lineup felt like a natural fit. “There’s the obvious: their demographic is having children,” she tells Billboard. “More than that, though, they are a very special, iconic group who have been around for a long time now, who haven’t really lost their momentum.” Roth also pointed to Paramore’s broader cultural impact, praising the band for remaining a successful women-fronted rock band while advocating for inclusivity. ”I appreciate that it’s a female-fronted band with great success, which in a male-dominated business is extremely difficult to achieve,” she says. “I love their advocacy for the LGBT+ community, people of color and others…I want to support anything and anyone who’s fighting the good fight, and Paramore does that.” Although Rockabye Baby has grown into a catalog of nearly 130 albums and more than 4.5 billion streams, Roth admits she never imagined the concept would last this long. “I had no idea it would be going two decades later,” she jokes. The idea itself came unexpectedly. After leaving a 20-year career in the nutrition and wellness business and documentary television, Roth joined CMH Label Group without any formal music industry background. During her first week at the company, a frustrating search for a baby shower gift sparked the realization that there wasn’t anything designed to appeal to both parents and their children. “I went back to the office the next day, and I said to the owner, ‘We have to get into the baby business,’” Roth recalls. “I wanted something like ‘Baby’s First Sex Pistols’ or ‘Baby’s First Punk Rock Album.’” Not long after, Rockabye Baby was born — and had secured its first three releases: lullaby renditions of Radiohead , Coldplay and Metallica. That original mission of creating something parents could enjoy alongside their children still rings true and guides every Rockabye Baby release to this day. ”It created a bridge between who you were before you were a parent, and who you’re becoming as a parent,” Roth shares. “It’s not, you know, ‘Wheels on