Alo International CEO Benedetta Petruzzo on the Brand’s Big Euro Summer
Categoria: Moda & Beleza
Alo has invested heavily in major European activations this summer, from its mega-yacht to resorts in Bodrum and Saint-Tropez. Petruzzo unpacks the strategy and how she measures ROI.
Por Vogue | 04/08/2026
Alo has invested heavily in major European activations this summer, from its mega-yacht to resorts in Bodrum and Saint-Tropez. Petruzzo unpacks the strategy and how she measures ROI.