In Canada: The Beaches Reach a New Streaming Peak After Major Sync on Prime Video’s ‘Off Campus’
Categoria: Musica
ArtHouse Media Group launched a new venue in Toronto and the industry mourns Cris Derksen
Por Billboard | 22/05/2026
The Beaches are having another viral moment. In Episode 2 of Prime Video’s Off Campus — a series based on the book series by Toronto author Elle Kennedy — the group’s 2023 hit “Edge of the Earth” soundtracks a key moment. The show chronicles the love story between Hannah Wells (Ella Bright) and the university hockey player Garrett Graham (Belmont Cameli). It’s another hockey romance hit, quickly hitting No. 1 globally on Prime Video after its May 13 release. The Beaches’ 2025 Coachella set plays a pivotal role on the show, connecting the two main characters. It’s more than a passive sync, with the band’s name being by the characters. Related In Canada: The Beaches Named Billboard Canada’s Women of the Year 2025 Hannah asks, “Have you heard of the Beaches?” Channeling Garden State , she gushes that “their Coachella set will change your life,” before playing through the band’s performance of “Edge of the Earth.” in one week, “Edge of the Earth” has reached new heights of its own, becoming The Beaches’ most popular song on streaming platforms. There’s an 888% increase in week-over-week growth in streams since the show’s premiere, The Beaches’ management shares with Billboard Canada. That’s over two times more than the previous peak set by “Blame Brett” during its viral moment on TikTok in 2024. The group’s entire discography is surging, experiencing a 48% week-over-week growth on streaming platforms, confirming the “Edge of the Earth” moment is driving broader catalogue discovery — not just one song. “We are incredibly grateful to be included in the world of Off Campus ,” the group tells Billboard Canada. “This song has such a special place in our hearts, and it’s humbling to see how it’s resonated with the rest of the world.” For the band’s manager, Laurie Lee Boutet, it’s the result of many years of effort and hard work. “It’s been a wild week. ‘Edge of the Earth’ [has] been around since 2023, and Off Campus put it in front of millions overnight,” she shares with Billboard Canada . “A week in, and it’s the biggest streaming moment of their career. These four have been doing the work for over a decade; they’ve earned this. We’re just trying to keep up.” The group’s recent success coincides with their major win at this year’s Billboard Women in Music ceremony in Los Angeles. After first being named the Women of the Year at Billboard Canada Women in Music in 2025, the band repped Canada while accepting the Global Force Award, presented by FACTOR. “To be representing Canada on a global stage like this is not only an honour, but a dream come true,” frontwoman Jordan Miller said in the group’s acceptance speech. While Off Campus is set in a fictional Massachusetts town, it was shot at the University of British Columbia in Vancouver — so it’s fitting that a Canadian group is reaping the rewards. Read more here . — Heather Taylor-Singh ArtsHouse Medi