Exceleration Music Signs Partnership With Christian Hip-Hop Label Reach Records
Categoria: Musica
The label, co-founded by Christian hip-hop artist Lecrae, will receive distribution from Exceleration Music's in-house distributor Redeye.
Por Billboard | 11/08/2026
Exceleration Music has signed a strategic partnership with Christian hip-hop label Reach Records, home to artist and label co-founder Lecrae, Jackie Hill Perry and more. Through Exceleration’s in-house distributor Redeye Worldwide, the Atlanta-based Reach will receive global physical and digital distribution as well as marketing services to support its global expansion while retaining its “creative and operational independence,” according to a press release. The deal covers music released from 2026 onwards. Related Lecrae Explains How Christian Music Became One of the Fastest Growing Genres in America BE:FIRST Is Ready for the World: Inside the J-Pop Superstars' Long-Planned U.S. Breakthrough Glenn A. Baker, Australian Music Historian and Former Billboard Correspondent, Dies at 74 Through Redeye, Reach’s physical music business will extend its reach, expanding to retailers and direct-to-consumer channels globally. Reach will continue operating under its current leadership and team as Exceleration provides “flexible capital, infrastructure and operational expertise.” This marks Exceleration’s first partnership with both a hip-hop label and a Christian music label. The partnership kicks off with the release of U.S. poet and hip-hop artist Hill Perry’s new single “Clean.” The track was debuted live during Hill Perry’s set at Holly Smoke Festival on Saturday (Aug. 8), where fans were given the option to purchase it via a limited-edition KiTalbum (a collectible format that merges physical and digital). In addition to “Clean,” the KiTalbum bundled Hill Perry’s 2025 album Blameless . The single will be fully released digitally on Aug. 21. Reach’s roster also includes Hulvey, KB, Andy Mineo and Limoblaze. Recent successes include Lecrae’s BET Award win for “Headphones” featuring T.I. and Killer Mike, the launch of the new worship collective 2819 Worship and more. Lecrae, President and co-founder of Reach Records, said in a statement: “Having come up as an artist and executive, I know what it means to have people believe in you and your vision. Christian hip-hop isn’t on the sidelines anymore, it’s shaping culture, and the people making it deserve a home that understands the space. This partnership lets us pour into more artists and build more of the infrastructure our community is hungry for, so the music impacts even more people. That’s what excites me most.” “We’ve spent two decades building Reach, and I’m proud of what we’ve made,” said Ben Washer , CEO of Reach Records. “For a partnership to make sense, whoever we work with has to share how we do things. That means integrity, transparency, and allowing us to lead the creative and the brand the way we always have. We’ve had the opportunity to reflect on what the next stage of Reach should look like and we’re excited to be part