12 Korean Beauty Brands Endorsed by K-Pop Stars and Skincare Junkies Alike
Categoria: Musica
K-beauty has plenty of viral-worthy products to try, including an $18 sunscreen and a $25 cushion foundation that BTS has put on our radar.
Por Billboard | 12/08/2026
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. K-pop stars aren’t just influencing what fans listen to — they’re also influencing what’s sitting in their beauty cabinets. Korean beauty, or K-beauty , has become a major part of the global K-pop conversation, with idols regularly putting their favorite skincare, makeup and hair care products in the spotlight. From BTS and ENHYPEN to SEVENTEEN’s S.Coups and IVE’s Wonyoung , K-pop’s biggest stars are helping put some of Korea’s buzziest skincare and makeup brands on the map. And considering how quickly an idol-approved product can go viral, it’s no surprise that K-beauty has become a go-to for beauty shoppers in the U.S. The best part? You don’t need to book a flight to Seoul to get your hands on the good stuff. Many Korean beauty brands are now available in the U.S. through retailers like Amazon and Ulta, making it easier than ever to shop the products behind some of K-pop’s most coveted beauty looks. K-Pop Stars’ Favorite Korean Beauty Products NEW CUSTOM K-BEAUTY Laneige Lip Sleeping Mask Two-Scent Custom Swirl $28 Buy Now on amazon This customizable lip mask combines Berry Fruit Complex and nourishing butters for a soft, hydrated pout. Laneige got a major K-pop boost when BTS’ Jin (Kim Seok-jin) became the brand’s first-ever male ambassador in 2024. Now, fans can customize one of the brand’s cult-favorite lip treatments with the Lip Sleeping Mask. Sold exclusively on Amazon, the experience lets shoppers combine two scents to create their own overnight formula, featuring Berry Fruit Complex, vitamin C, murumuru seed butter and shea butter. FAN FAVORITE Mediheal Vita Collagen Under Eye Patches $18.00 $24 25% off Buy Now On Amazon Minnie from (G)I-DLE is an ambassador for Mediheal, and the brand says boyband TWS, and even members of BTS have been fans of Mediheal’s eye patches, toner pads and sheet masks while on tour. Super Junior’s Eunhyuk also went viral for his appearance on Lee Young Ji’s Rainbow TV show in Korea, after sharing that he uses a Mediheal sheet mask every day to achieve his youthful appearance. The brand is known for its affordable K-beauty products that tackle everything from blemishes and breakouts to irritated skin, while providing boosts of hydration and collagen. FRAGRANCE-FREE PICK ETUDE Soonjung pH 6.5 Whip Cleanser $15.99 Buy Now AT ULTA A new product from beloved K-beauty brand ETUDE ( LE SSERAFIM ‘s Kazuha was a brand ambassador), this mild, soft-bubble cleanser with a whipped cream texture lathers into soft and soothing bubbles to gently cleanse the skin without causing irritation. It’s unscented and free of animal-derived ingredients, mineral oil,