Kylie Jenner’s New ALO Campaign Is Pretty in Pink: Here’s Where to Shop It Online
Categoria: Musica
The brand's celebrity roster gets another major name with Jenner as its latest campaign star.
Por Billboard | 13/08/2026
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. ALO has become a familiar name in music and pop culture, from partnering with BTS’ Jin and BLACKPINK’s Jisoo to teaming up with Grammy winner Tyla for a Beats by Dre crossover. Now, the fashion and lifestyle brand is adding another major name to its roster: Kylie Jenner. The beauty mogul stars in ALO’s latest campaign, which launched Thursday (Aug. 13,) alongside the debut of the brand’s new Pink Marshmallow colorway . Jenner wears the soft pink shade in the Alosoft Intuition Bra and High-Waist Intuition Capri in Pink Marshmallow Heather. View this post on Instagram The campaign, shot in Los Angeles by fashion photographers Mert and Marcus, takes a more intimate approach to Jenner’s celebrity status. Rather than focusing on the spotlight, the imagery highlights the quieter moments she keeps for herself, including movement, family time and simply slowing down. “Some of the most meaningful parts of my life happen when no one’s watching,” Jenner said in a press release. “Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them.” AS SEEN ON KYLIE Alo Yoga Alosoft Intuition Bra $68 Buy Now on alo yoga Soft, lightweight and made for low-impact movement, this bra checks all the boxes. The Alosoft Intuition Bra is crafted from breathable, buttery-soft Alosoft fabric and features removable cups, a halter neckline and chic ruched details. KYLIE'S PINK CAPRI Alo Yoga Alosoft High-Waist Intuition Capri $98 Buy Now on alo yoga Available in sizes XXS to Large. These aren’t your average capris. The Alosoft High-Waist Intuition Capri combines a soft feel with breathable, ultra-light fabric and light compression. Its 16-inch inseam and V-shaped ruched waistband make it both comfortable and flattering on every body shape. 100% SUEDE Alo Yoga Sunset Sneaker $225 Buy Now on alo yoga Choose from 10 colorways. Think of this as your studio-to-street sneaker. The Sunset Sneaker has a streamlined look, a recovery foam insole and a 100% suede construction that makes it easy to style beyond your workout clothes. Between sizes? Go a half size up. TRUE TO SIZE Alo Yoga Splendor Bra $68 Buy Now on Alo yoga It offers light support for low-impact workouts. Don’t let its delicate look fool you: The Splendor Bra is made for movement. Its sculpting Airbrush fabric provides a smooth, supportive feel, while adjustable straps let you customize the fit. It’s designed for light support and works just as well layered under a crop top. LAYERED LOOK Alo Yoga Alosoft High-Waist 7/8 Better Together Legging $134 Buy Now on alo yoga A pair of ultralight leggings designed with light compression. Skip the extra layer and let these leggings do the styling for you. The Alosoft Better Together Legging i