BTS Back in Vegas With Samsung Partnership, Fan Activations & Citywide Takeover
Categoria: Musica
The Samsung Galaxy x BTS World Tour Arirang experience runs on select concert days, and is built around the Samsung Galaxy S26 Ultra smartphone.
Por Billboard | 26/05/2026
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Las Vegas doesn’t do anything small, and neither does BTS . The Bangtan Boys arrived in Nevada last week for four nights at Allegiant Stadium (May 23, 24, 27 and 28), and the city met them in full. Landmarks from the Luxor Hotel to the Harry Reid International Airport tower illuminated in red, covering the Strip in the group’s “Arirang” era color. That’s what “BTS THE CITY” looks like in its flagship location: an entire metropolis remade in the K-pop group’s image, with exclusive afterparties, themed hotel experiences, and an Arte Museum exhibition. GET BTS TICKETS ONLINE The last time BTS played a world tour was four years ago. All seven members completed their mandatory South Korean military service between December 2022 and June 2025, and their reunion has been one of the most anticipated moments in pop music. Their new studio album ARIRANG dropped on March 20, and the tour behind it is already on track to exceed half a billion dollars in ticket sales , with more than 3 million fans set to see the show across 85 dates. In Las Vegas, fan experiences are taking over the city. Korean tech company Samsung has activated one of its biggest concert partnerships of the year around the “Arirang World Tour.” The “Samsung Galaxy x BTS World Tour Arirang” experience runs at Allegiant Stadium on concert days, and is built around the Samsung Galaxy S26 Ultra. There are six touchpoints for fans at the stadium, each designed to spotlight specific camera features of the S26 Ultra. The phone’s Nightography Video mode, which uses AI-driven processing to brighten and sharpen footage in low light, is a natural fit for a concert environment. Photo Assist, an AI photo editor powered by text prompts, is another feature on display. Samsung Galaxy S26 Ultra $1,549.99 $1,799.99 14% off Buy Now AT SAMSUNG Released back in March, Samsung has the new phone on sale for 14% off right now on its website. As for the BTS partnership? Located on Lot G outside Allegiant Stadium and before security, the activation offers fans a chance to get up close and personal with the Samsung Galaxy S26 Ultra. At the Photo Assist station, attendees can swap in custom backgrounds — a BTS music video or a crowd-surfing concert moment — before printing out a souvenir photo to take home. An Interpreter feature on the Android phone lets fans compose a personal message to the K-pop group, and a mirror selfie station stamped with the BTS logo makes for one last photo op before heading to their seats. The first 500 visitors who complete a survey about their experience at this activation will walk away with a Samsung x BTS collectible bag. This is not the first time Samsung an