How Lizzo Went From Vegan to the New Face of Chili’s Baby Back Ribs: ‘I’m the Perfect Person for It’
Categoria: Musica
The star also tells Billboard about playing a rib flute and studying *NSYNC to recreate the iconic jingle.
Por Billboard | 27/05/2026
“To be a part of this cultural event,” Lizzo tells Billboard in a recent interview, “Man, I wouldn’t have it any other way. I’m the perfect person for it.” Related Lizzo Says Social Media Algorithms Are ‘Destroying the Music Industry’ & Messing Up Her Album Promo Lizzo Explains How New Song ‘B—h’ Is Like Taylor Swift’s ‘Taylor’s Version’ Releases Lizzo Shares Edited Version of Chris Brown’s Video Calling Out Zara Larsson to Promote Her New Album The singer is referring to her new partnership with Chili’s, for which she recorded her own version of the iconic “Baby Back Ribs” jingle and performed it in an over-the-top ad spot for the restaurant chain — featuring giant slabs of meat and her very own rib flute — released Wednesday (May 27). Just a few years ago, however, most people probably wouldn’t have seen Lizzo as the “perfect” spokesperson for the campaign — namely because she used to be vegan. But after about three years of following a vegan diet that she often promoted to her followers, the Grammy winner announced in late 2024 that she’d started eating meat again . That’s why, she explains over Zoom, she wasn’t worried about taking part in such a meat-centric brand deal at this point in her life. “I think that I’m very sensitive about the way I deliver personal news to the world,” she says, wearing a Chili’s T-shirt and bright red lipstick. “When I announced that I was no longer vegan, and that I was consuming animal protein, I was so nervous that I would hurt people’s feelings or let people down. But it was important for me to say that back then, because of things like this now, where, you know, it would have been super jarring for me to be a vegan in 2021, and then 2026, I’m eating a big old rib and playing a rib flute. So what I said back then to make sure that I cleared the air, and that any decisions I make now, you know where I’m coming from.” One of those decisions was when she dressed up as a Chili’s mozzarella stick for Halloween last year — which she says was likely the reason the company reached out to her afterward with the “Baby Back Ribs” proposal. “I think they saw that and was like, ‘OK, we have to do something with her,'” she says with a laugh. “Everyone knows that I’m just, at my core … If I was not a singer, I’d probably be a mukbanger,” she adds, referencing the type of content creator who posts videos of themselves eating large amounts of food for entertainment. “I was watching Trisha Paytas back in the day. More than the health advocacy side, I think this [partnership] is more my fun, love-to-eat foodie side.” For her campaign with Chili’s — where she says she used to eat with her family on