Grupo Frontera Launches Its Own Record Label to ‘Represent All Artists From the Border’
Categoria: Musica
The group will release its new EP, Con Dolor, under the indie label on Thursday (May 28).
Por Billboard | 27/05/2026
Grupo Frontera founding members Juan Javier Cantú, Alberto “Beto” Acosta and Adelaido “Payo” Solís III have launched their own indie label, BorderTown Records, Billboard can exclusively announce on Tuesday (May 27). Established in partnership with The Orchard, the label will be based in Grupo Frontera’s hometown of McAllen, Texas. It will offer a 360 ecosystem that includes record label, management, marketing, public relations and more. Related Indie Label Plus Media & EMM Look to Amplify Cuba’s Booming Urban Music Scene With New Deal 'The Breakfast Club' to Stream Live Daily, Commercial-Free on Netflix: 'The Future Belongs to Those Who Can See What's Possible' Woman Accused of Attempting to Murder Rihanna to Face Mental Health Competency Test “What we are building is a structure designed to ensure that, in the long run, Mexican music can truly shine,” Miguel Ramirez , general manager at BorderTown Records, tells Billboard . “It allows us to discover new artists and provide them with opportunities that many lack at the start of their careers — offering them a comprehensive ecosystem supported on all fronts, including a massive partner like The Orchard.” “We have collaborated with artists from every genre, so we are not limiting ourselves solely to Mexican music,” Cantú adds. “We look for artists who are willing to put in the work. We want to expand globally and work with artists who can thrive within our ecosystem. This record label was founded to represent all artists from the border region — from both sides.” Grupo Frontera will also soon open the doors to its creative headquarters, YUMA — named after the street where the facility is located and also where the group recorded its first songs. “Much of the Latin music scene is centered in Miami and Los Angeles; however, Texas lacks a significant musical presence in terms of recording studios that are accessible to the general public,” Ramirez shares. “It felt like a natural fit for Frontera to establish its home studio — and the base for its record label — right in its hometown. It’s a comprehensive complex where everything you need is at your fingertips: An artist can go in for a songwriting camp and walk away with a finished album. This applies to the artists we are currently seeking, to Frontera itself, and also to our colleagues who might wish to record while they are in Texas.” “Through BorderTown Records and YUMA, Grupo Frontera is investing in creative infrastructure and artist development for their peers and the next generation of talent in both Música Mexicana and other genres,” notes Jason Pascal , EVP of global artist & label partnerships at The Orchard. “Their ability to stay rooted in the culture while continuing to evolve globally is exactly what makes them such important artists and partners for The Orchard.” The launch of BorderTown Records comes four years after Grupo Frontera became