How Big a Streaming Bump Is ‘Off Campus’ Giving Elton John, Audrey Hobert and Dozens More Classic Rock & Alt-Pop Soundtrack Favorites?
Categoria: Musica
On this week's Trending Up, the hit new Amazon Prime show establishes itself as a leading show in breaking new hits and re-introducing old ones.
Por Billboard | 28/05/2026
Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: A buzzy steamy streaming TV romance enters the arena as the new synch show to beat, a pop legend gets a catalog bump from her new docuseries, and a Dominican rapper enters the Song of the Summer race. ‘Off Campus’ Blows Up Streaming Totals for Classic Rock & New Alt-Pop Favorites What do you get for the Heated Rivalry superfan in your life who already has everything? How about another steamy TV romance adapted from a book series in which hockey features prominently? While Amazon Prime’s Off Campus might not be quite the cultural sensation that Rivalry became earlier this year, it seems on its way to comparable popularity — and one way you can tell is how, like its predecessor, it’s making a streaming hit out of nearly every song featured on its soundtrack. The rom-com series — which features an even higher synch-per-episode rate than Heated Rivalry — is based around contemporary alt-pop and alt-rock, but also includes a good number of 20th-century throwbacks favored by its two protagonists, Hannah (Ella Bright) and Garrett (Belmont Cameli). And already, plenty of songs both old and new are seeing the benefits from their prominent usage on the show’s first season. Among the classic rock songs getting boosted are Elton John’s 1974 anthem “The Bitch Is Back,” which is up 577% in weekly official on-demand U.S. streams to 1.2 million for the tracking week ending May 21 (according to Luminate), and Warrant’s 1990 hair metal smash “Cherry Pie,” up 122% to 1.1 million. Meanwhile, similar gains are being seen over the same timespan for newer artists G Flip (“Bed on Fire,” up 4,263% to 647,000), The Beaches (“Edge of the Earth,” up 735% to 1 million) and Audrey Hobert (“Sue Me,” up 103% to 1.1 million). And this is likely just the beginning: All of these songs are still climbing in daily streams, as more and more potential viewers jump on the Off Campus bandwagon. It’s all sure to make the show one of the most in-demand synch placements on television for its second season — which it was renewed for before season one even aired. – ANDREW UNTERBERGER ‘Off Campus’ Also Turns Jennifer Lopez’s and Pitbull’s ‘On the Floor’ Into a Global Smash (Again) Another song given a viral lift by the explosive first season of Off Campus , Jennifer Lopez ’s “On the Floor,” featuring Pitbull, returns to the Billboard charts, as the song debuts at No. 117 on the Billboard Global 200 and No. 80 on the Global Excl. U.S. charts (dated May 30). “On the Floor” sees a resurgence following a steamy scene starring the character Allie (Mika Abdalla), dressed as J.Lo, and Dean (Stephen Kalyn), dressed as Tom Cruise’