Back to School: How are Parents Shopping for Gen Alpha?
Categoria: Moda & Beleza
Despite tight budgets, parent spending for kids remains stable. The key for brands will be adapting to a new, increasingly fashion-literate generation of youngsters who know what they want.
Por Vogue | 25/08/2026
Despite tight budgets, parent spending for kids remains stable. The key for brands will be adapting to a new, increasingly fashion-literate generation of youngsters who know what they want.