Ms. Rachel & Mr. Aron Talk Colorful New ‘I Love a Rainbow’ Video & Debut Album: ‘Kids Deserve Detailed Music’
Categoria: Musica
"Kids are smarter and deeper and more amazing than we give them credit for sometimes," Ms. Rachel tells Billboard ahead of I'm So Happy album.
Por Billboard | 27/08/2026
Ms. Rachel and Mr. Aron are seeing rainbows in a brand new light these days. For Rachel and Aron Accurso, the married co-creators behind the global children’s phenomenon Ms. Rachel , the colorful subject of their new single “I Love a Rainbow” became an opportunity to go bigger, musically and visually. The playful bossa nova track is the first preview of their debut album, I’m So Happy , due Sept. 25, and its new music video — premiering exclusively on Billboard — finds the pair surrounded by Colorado mountains, polychromatic scarves, chalk-covered sidewalks and plenty of play. But let’s not mistake all of that joy for simplicity. Related Ms. Rachel Announces First-Ever Album ‘I’m So Happy’ With Mr. Aron The ‘Baby Shark’ Boy Is All Grown Up & Launching His Music Career With a Monsta X Collab Dolly Parton’s Imagination Library Program Honored by Library of Congress: ‘Titan of Children’s Literacy’ The music video features an extended version of “I Love a Rainbow,” complete with a new bridge, a sweeping string section and additional live musicians. For the Accursos, expanding a song already familiar to Ms. Rachel families meant finding a way to make its world feel even bigger. “We wanted to expand it,” Aron tells Billboard . “We wrote a new bridge and we added a big string section and more live musicians, which feels expansive.” So, too, did filming among the Colorado mountains. But at its heart, Rachel says, the video is about “joy and connection and play.” That philosophy sculpted the day the pair spent filming with 11 children from Colorado families. The couple took a lovely approach in having the children involved in the creative process. They didn’t direct the kids through predetermined actions, and instead allowed them to feel immersed in the music. “They knew the song, and [we were] like, ‘What do you imagine? What do you think would be good for this next part?” Rachel says. “Just creating it with the kids and making sure they had a really special day.” The resulting video captures children dancing with rainbow scarves and helping create a giant chalk rainbow, with those outdoor scenes interwoven with footage of musicians performing the song in New York City. For Rachel, a former music educator, putting the instruments onscreen was part of the point. “When they hear that riff, if they see Aron’s playing it on piano or they see [someone] playing the percussion, I think it’s cool to think, ‘Maybe I could play that,'” she says. “Maybe they get an interest in guitar from seeing the instruments.” Aron proudly directed the video himself, continuing the hands-on approach that has defined the couple’s work since the early days of their YouTube channel. “It goes back to just us, the way we started the channel