Suno Inks ‘Strategic Partnership’ With Believe
Categoria: Musica
Suno will use music from participating Believe artists to train its upcoming AI music models, and Believe participants will receive a share of revenue in return.
Por Billboard | 08/09/2026
Suno and French music giant Believe have signed a strategic partnership, marking the third music company partnership for the AI music platform. As part of the agreement, music from participating Believe and TuneCore artists and labels will be included in the new music models that Suno is creating “in partnership with the music industry,” according to a press release. The announcement stresses that artists and labels can choose to “opt-in,” a common term used to describe the choice to participate in AI model training, for new music products that Believe and Suno will work on in tandem. The deal could also lead to a major new pipeline of music for Believe and TuneCore. According to the press release, any AI songs created in the forthcoming Suno models that are trained on the French company’s participating songs will now be eligible to distribute through Believe and TuneCore. The news follows a policy Believe posted in April which barred the distribution of AI-generated tracks created partly or fully via “pirate studios.” At the time, music from Suno’s then-current models was part of the material blocked from Believe platforms. Related BMG and Suno Reach Licensing Deal for AI Music Model Billboard to Add Smart Media Albums As Chart-Eligible Sales Formats Duane 'Keffe D' Davis Gives First Interview After Tupac Shakur Murder Conviction The press release states that Believe and TuneCore talent who choose to take part in this partnership “will be compensated for their music and their rights will be protected,” and a close source to the matter tells Billboard this compensation will take the form of a revenue share. Believe joins BMG and Warner Music Group in choosing to work with Suno, which has been sued by several music companies for copyright infringement in the AI training process. This includes a blockbuster copyright infringement lawsuit filed by Universal Music Group, Sony Music and WMG in June 2024. WMG opted at the end of 2025 to make peace with Suno, signing a partnership agreement that ended their involvement in the majors’ lawsuit. UMG and Sony are still pursuing these charges. In the last month, Suno was hit by a number of new lawsuits from the music establishment. This includes a class action lawsuit led by country star Jason Isbell which claimed that Suno designed its AI music generator to evoke artists’ identifying characteristics. Another stemmed from a Mexican label, Gerencia 360 Music , which claimed that Suno’s AI models were trained on regional Mexican hits from their catalog to generate Spanish-language songs. In August, Suno and Anthropic were hit with lawsuits from Round Hill Music over accusations that the AI companies infringed tens of thousands of songs to train their models — and might owe more than $1 billion in damages. “For 20 years, we have been helping artists and labels reach their full potential, and increasingly that means working wi