After ‘Spider-Man’ Boosted ‘Oh Yeah,’ Is Steve Lacy Already on His Way to Another Breakout Hit?
Categoria: Musica
This week's Trending Up looks at the new quickly growing song from Lacy's new album, as well as breakthroughs from Ashe and RhyRhy.
Por Billboard | 10/09/2026
Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: One Steve Lacy ‘Oh, Yeah?’ viral hit may give way to another, while Ashe ushers in no-wedding season and RhyRhy gets in before the summer-bummer buzzer. Steve Lacy Builds Something Out of ‘Nothing’ With Latest Viral Success Though the Billboard Hot 100 -topping singer-songwriter Steve Lacy ‘s new album Oh, Yeah? arrived at just No. 14 on the Billboard 200 in August – with none of its advance tracks having yet reached the Hot 100’s top 75 — a month later, the LP’s commercial profile is still growing. First, the set-opening title track received a huge boost from being featured over the end credits to the box office record-breaking Spider-Man: Brand New Day , resulting in it bounding onto the Hot 100 and into the top 20 — in the process, helping to return advance single “The Feeling” to the chart, and to a new peak of No. 67. Now, the album seems to have a totally new hit on the way in the form of gentle acoustic ballad “Nothing.” Though “Nothing” is perhaps the least commercial-sounding of the breakout hits from the album thusfar, the sweet unrequited love song has perhaps struck a similar chord to “Bad Habit” back in 2022, and has come to be featured in a wide variety of TikTok edit videos. (Live clips of the song becoming a fan favorite singalong at his Europe and Asia tour dates have also undoubtedly helped.) As the rising tide of “Oh, Yeah?” continues to lift all songs on its parent album of the same name, “Nothing” has also seen major movement every week on DSPs — racking up 3.2 million official on-demand U.S. streams on the tracking week ending Sept. 3, according to Luminate, a 101% gain from four weeks earlier. Lacy may not be on track to score another No. 1 hit in the immediate future, but it still is looking more and more like “Bad Habit” was just the beginning for the prodigious singer-songwriter-guitarist as a crossover star. – ANDREW UNTERBERGER Oklahoma Melodic Rap Artist RhyRhy Rides TikTok Virality to Late-Breaking Hit With ‘Summer Bummer’ The TikTok snippet to hit single pipeline has proven to be one of the most effective music marketing strategies of the 2020s, and RhyRhy’s “Summer Bummer” is the latest example. Hailing from Tulsa, Oklahoma, RhyRhy started teasing “Summer Bummer” with a June 30 TikTok post that followed a successful campaign for her previous single, “Miami Girl” (with 4edori). That initial TikTok clip earned nearly 300,000 views and over 34,5000