The Deals: Reservoir’s PopIndia Acquires Vincey Productions Catalog; A State of Trance Extends Insomniac Partnership
Categoria: Musica
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Por Billboard | 10/09/2026
PopIndia , the India-based subsidiary of Reservoir Media, announced two new deals: the acquisition of all compositions and masters owned by Chennai, India-based Vincey Productions ; and a publishing agreement for the future works of Indian hip-hop producer Rajvir Singh , known professionally as 30KEY! Vincey Productions’ catalog of South Indian music is particularly focused on children’s and Tamil and Telugu Christian and devotional music. PopIndia also acquired all of Vincey’s owned and operated YouTube channels, which boast more than 10 million subscribers, according to a press release. Related Signed: Yoshiki Partners With BMG for Distribution, Virtual Riot Pacts With MLennial for Management Chris Eggertsen , Jessica Nicholson , Isabela Raygoza Singh is best known for his association with Punjabi artist Talwiinder, along with Kashmiri hip-hop artists including SOS (Straight Outta Srinagar) and Ahmer. Vincent Raj , founder of Vincey Productions, said in a statement, “Over the years, we have built a rich catalog, bringing together talented artists and musicians to create quality music that touches people’s hearts and reflects the diverse musical traditions and tastes of listeners across India. We are proud of the legacy we have built and are excited to partner with PopIndia to amplify these songs and bring them to an even broader audience.” “I’m so excited to start this new chapter with PopIndia and Reservoir,” added Singh (aka 30KEY!). “This is a big step for me as a songwriter and creator, and I can’t wait to see what’s ahead.” Spek , Reservoir’s executive vp of international and emerging markets and founder/CEO of Reservoir’s partner PopArabia, added, “With these two deals, PopIndia and Reservoir are continuing to expand our presence across India’s diverse regional music landscape, from the deep catalog of established devotional repertoire represented by Vincey Productions to the next generation of creators through signing 30KEY!. Together these deals reflect some of the breadth of opportunity in India and our commitment to building a portfolio of culturally significant music that resonates across the country and globally.” In addition to the deals, PopIndia announced the appointment of Diya Patil as operations manager. Previously supporting Reservoir and PopIndia out of Reservoir’s New York headquarters, Patil will work alongside PopIndia head of operations Ray Ahmed . — Chris Eggertsen