Nearly 150,000 Tracks Are Added to Streaming Services Every Day, Luminate CEO Says
Categoria: Musica
In the latest episode of Billboard On the Record, Luminate's Rob Jonas talks about the rise of nostalgia-based listening, AI — and why daily uploads have climbed again.
Por Billboard | 16/09/2026
Is breaking through as an artist harder than ever in 2026? Rob Jonas , CEO of Luminate, thinks so. “We’re now seeing close to 150,000 tracks a day being uploaded to streaming platforms, which is a material increase,” he reveals in an interview with Billboard . Since about 2022, Luminate — as well as other industry stakeholders — have cited that “over 100,000” songs are uploaded daily and a lot has changed since then. The most obvious shift has been the popularization of generative AI tools, like Suno, Udio and more, which allow users to make finished songs in seconds. According to a 2025 Suno investor pitch deck , obtained by Billboard , the scale of creation on its platform is already massive, totaling around 7 million songs generated every day. Related Luminate Midyear Report 2026: R&B/Hip-Hop Falls, Dance Rises, CDs Surge 16% & More Billboard to Add Smart Media Albums As Chart-Eligible Sales Formats Duane 'Keffe D' Davis Gives First Interview After Tupac Shakur Murder Conviction Though not all of those AI tracks end up on streaming services, French streaming service Deezer has been actively cataloging the rise of fully AI-generated songs it receives on their platform and in a recent report, stated that it receives 90,000 fully AI-generated tracks daily, or more than 50% of new music uploads on the site, “at peak level in June 2026.” That suggested that the number of uploads had far exceeded the 100,000 stat. Artists today also face additional challenges in breaking through beyond the sea of new music — they’re also fighting against older songs. Luminate has been tracking the rise of catalog music, or songs over 18 months old, and has presented its findings in recent reports like Retro Revival and its 2026 midyear report. “We’ve been tracking the difference between catalog and frontline music, obviously, for a long time,” Jonas says. “What we’ve seen is a small, gradual increase in activity around catalog music… there’s a lot to unpack in terms of why catalog is becoming a larger and larger share of music.” On the latest episode of Billboard’s music business podcast On the Record, Jonas joins to discuss the rising tide of songs online and the myriad of reasons why music listeners seem to be more interested in listening to older catalog music than ever. To watch this episode of Billboard On the Record , check out the YouTube video below or click here for more viewing and listening options. An edited and condensed excerpt of the conversation can also be found below. I imagine you interface with a lot of folks in the music industry who are concerned about what trends toward listening to catalog music mean for frontline music. What do you say to quell that anxiety? Rob Jonas: It’s definitely a topic that comes up a lot. I think for a record company, it’s a great position to be in because catalog music contin